AI and the 2024 Election Fallout: Did Algorithms Influence Voter Behavior?

July 09, 2025

This post explores how AI algorithms may have influenced voter behavior during the 2024 U.S. presidential election through curated content, targeted ads, and misinformation tactics.

AI and the 2024 Election Fallout: Did Algorithms Influence Voter Behavior?

Published on WhatIsAINow.com

The Algorithmic Elephant in the Voting Booth

The dust has settled from the 2024 U.S. Presidential Election, but a new question lingers: Did AI-driven algorithms shape the outcome of the vote? And more urgently—did we even notice?

As political pundits debate polling accuracy and swing state surprises, one thing is clear: artificial intelligence had a front-row seat in this election—and maybe even a hand on the steering wheel.

A Personalized Propaganda Machine?

Social media platforms such as Facebook, Instagram, TikTok, and X all used AI to curate political content. These algorithms prioritized posts not based on truth or fairness, but on engagement—a metric that favors outrage over accuracy.

That means a voter in Wisconsin might’ve seen a flood of AI-selected content reinforcing their beliefs, while someone in Georgia got something entirely different. This isn’t just a media bias issue—it’s algorithmic bias baked into the platforms.

Targeted Ads or Digital Mind Games?

In 2024, AI didn’t just deliver content. It helped campaigns run hyper-targeted ads using data like web activity, shopping habits, and even facial recognition from video feeds.

Imagine this: You pause during a debate clip. AI picks up on it. Suddenly, your feeds show your candidate looking more confident. Is that persuasion—or manipulation?

Voter Turnout Engineering

AI tools were used to identify likely voters, non-voters, and undecided citizens. Campaigns then deployed strategies to energize or discourage these groups—sometimes by spreading content that made voting feel futile.

If AI can isolate the disinterested and pump them with demotivating content, does that cross the line into digital voter suppression?

Deepfakes, Bots, and Synthetic Voices

AI-generated content made this election more confusing than ever. Deepfakes mimicking politicians’ voices and appearances were eerily convincing. Even informed voters struggled to spot the difference between fact and fabrication.

Misinformation wasn’t just shared—it was created, optimized, and delivered by AI.

Should We Be Concerned?

Yes. But rather than panic, we need to demand transparency:

  • Platforms must explain how political content is selected and shown.
  • Campaigns should label AI-generated media clearly.
  • Voters need education on how algorithms influence their feeds.

Final Thought

Artificial Intelligence didn’t cast a single vote—but it may have swayed millions. As we look to future elections, we must ask: Are we shaping our technology, or is it quietly reshaping our democracy?

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